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What is team-building – and why should we do it?

Connected teams go further together.
They lift each other up and create more, better, faster.
And they are happier at work every day.

Disconnected teams slow each other down.
They distract and obstruct.
And they turn into a collection of unhappy individuals.

Team-building is the practice of improving group dynamics to accelerate team performance and individual engagement.


Know Your Crew’s mission is to embed and advance team-building in the modern workplace.

What does a great team look like?


Research shows that psychological safety is the key ingredient to developing great team dynamics.

This means: a team climate characterized by interpersonal trust and mutual respect in which people are comfortable being themselves. Teammates share a sense of confidence that the team will not embarrass, reject or punish someone for speaking up.

In other words: everyone shares their opinions equally.

Know Your Crew is designed to help teams achieve psychological safety by creating an accessible space for sharing and connecting.

Know Your Crew Team-Building Outcomes


Individuals on the team understand their own working styles and personalities as well as those of their teammates.


Fewer conflicts
Work done faster


Teammates feel comfortable being themselves and confident sharing information, opinions, and new ideas


Higher creativity
Less groupthink


Teammates respect and are sensitive to diverse experiences, perspectives, and approaches.


Increased motivation
Better decision-making

What is team-building in the modern workplace?

The modern workplace is changing.

  • Remote working increased by 50% over the past 5 years.
  • In 2015 Millennials surpassed Boomers as the largest cohort of the workforce.
  • Use of mobile at work and for work is on the rise.
  • And the soft stuff matters. 82% of executives believe culture is a competitive advantage.

Know Your Crew’s approach is designed for the 21st century:

Inclusive. Know Your Crew is equal opportunity bonding. Everyone is invited to hang out at the ‘virtual water cooler’, regardless of their time zone or personal commitments.

Fast and easy. Everyone is busy, so team-building should be quick and seamless. Know Your Crew is designed for bite-sized engagement and integrates easily into the workday.

Sustained impact. Turnover, growth, and rapid change mean teams need a tool that delivers impact over time. Know Your Crew is designed for ongoing use, and team data gains nuance over time.

Playful. Know Your Crew is inspired by a consumer game app. We give people a chance to connect through laughter.

Millennial-ready. As a gamified mobile collaboration tool, we’re designed for Millennial workers.

Still Curious?

Please contact us! We love to riff on team-building.